How to Position Your Product in a Niche Market

How to Position Your Product in a Niche Market

Even in small, niche markets it’s important to have a leg up on the competition. If you want to position your product well, start by assessing your competitors. Once you have the lay of the land, determine what your own competitive advantage is. Don’t...
How to Effectively Use Search Engine Marketing

How to Effectively Use Search Engine Marketing

Search engines are one of the most effective ways for businesses to connect with potential customers. Having a well optimized website will drive passive traffic with your SEO-friendly wording. Some search engines allow for a local listing, with custom hours, business...