Even in small, niche markets it’s important to have a leg up on the competition. If you want to position your product well, start by assessing your competitors. Once you have the lay of the land, determine what your own competitive advantage is. Don’t hesitate to play to your strengths. Collaborate with influencers that already have a foothold in your desired market. Careful application of these tips will help you to rank well in your market.

Key Takeaways:

  • Assess your competition so that you can understand why they have their market share.
  • Figure out what sort of competitive advantage your offer over the competition.
  • Once you know what you’re best at, aim to play to your strengths.

“When you have a niche product — something that positions a unique value proposition to a customer — it can be hard to figure out your place in the product landscape and market competitively to your target customer.”

Read more: https://www.entrepreneur.com/article/343745