There are many different branding strategies that you can use as a small business that won’t break the bank. You want to make sure that you are making your brand identity clear as well as learning about your target audience. You also want to make sure that you...
Business owners accept that branding their business is a necessity, but they often don’t realize how impactful decisions regarding branding can be. The brand distinguishes your business, makes consumers aware of it, and recalls when they see associated elements....
Chatbots are increasing in popularity and more companies are adopting them in their customer service departments. As the technology advances, chatbots that we think of as of automated chat systems are becoming sophisticated and more capable. Before you decide to...
In modern business, chatbots are basically a must have tool in order to stay on the same level as your competition. Contrary to popular belief, chatbots are actually pretty easy to build. Chatbots can help automate processes which will leave humans to work on more...
For a long time now, videos have been a crucial part of successful marketing strategies. According to a survey by Wyzowl, 87% of marketers use them as an invaluable tool. The question is – what kind of videos perform the best? While there’s a broad spectrum of video...
