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The recent SMX West conference featured an energetic discussion about optimizing content for voice searches. Google's increasing demand for online responses to voice queries has lead to what one speaker claimed is a rapid shift from GUI to LUI, i.e., from graphical to...

Business owners may be missing opportunities through their failure to appreciate the importance of digital content to younger consumers. As a recent report indicates, 95% of Gen Zers (as they are called) own smartphones, and 55% are on them at least five hours a day....

Amanda Hesser and Merrill Stubbs, two friends from New York, struggled with finding a website that satisfied their love for cooking, kitchen gadgets, videos, and travel guides. Seeing that there was a large market to be filled for this, they created Food52, a popular...

A business website should be seen not just as a place to list services and contact info, but also as a means of expressing your company's identity and brand aesthetic. The Forbes Communication Council has identified seven vital aspects of a well-designed site. These...

Online shopping is quickly becoming the preference among most American consumers, and companies are struggling to find ways to still bring adequate amounts of traffic to their physical locations. One way to go about doing this is to offer in-store coupons to those who...

Google offers a large range of tools to help bloggers and publishers boost their online performance. There are five great tools that can help everyone writing content for online consumption. Google Trends is useful as it allows you to track the seasonality of queries...

It is possible to create a business that becomes an overnight success if you know what to do and are not afraid to execute the techniques that take you to the next level. In fact, you can complete the six tips here to help you brand to that level of success. Watching...

Holidays often mark a time in commercial industries in which business will be booming. Unfortunately, being ill prepared can result in a loss of profit that is exorbitant. Even Amazon isn't excluded from this statistic, with their annual Prime Day resulting in many...

Digital marketing includes any form of marketing done online and is a requirement for most modern businesses to survive. It includes marketing via email, social media and websites. Social media optimization includes using social media to get your brand and image out...

A shocking 90% of texts are read within three minutes of the SMS message being sent to the recipient. SMS integration within your company can help both obtain and sustain customers through routine engagement. You may want to start by sending out reminders such as...