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When searching for information, users ultimately want to see that the answers and content they are viewing is the most recent and up to date information available. This fact alone makes removing the older content form your website a positive practice. The Search...

Before digging in to your marketing, you should be thinking about who you are marketing to, who needs your product, and who you want to buy your product. Think about the theme and colors you want to put forth; consider every action as branding your product. You need...

Many business owners are frustrated with Facebook because the social networking platform is not keen on sharing information about people who like those business owners' pages. However, there are many ways to get around this and find out more about an audience. First,...

The Forbes Communication Council recommends a number of ways that online retailers can boost their businesses using Google. The most central platform is the Google Shopping Feed, which is powered by a combination of Google Merchant Center and Google Ads. This is where...

Networking can have enormous professional benefits, but approaching and talking to total strangers at mixer events can also be a daunting experience for many people. One good icebreaker is simply to ask someone “what brings you here?” or some similarly open-ended...

A guest post is when you allow someone to contribute content to your blog who may have a niche in the same industry as you. This benefits both you and the guest blogger, as your place in search engine results were naturally increase due to a large amount of...

Hiring skilled experts in Search Engine Optimization (SEO) can help you boost the visibility of your business to its potential customers. Good SEO experts will do thorough research on your products, your customers and your competition, and then use the latest...

As a beginner entrepreneur, you have doubts about your ability to succeed with so little experience, credentials, and skills. Yet, if you have drive and can stay focused on approaching your challenges with an open mind, then you will succeed. It's very important to...

When beginning an online marketing campaign, it's important to generate a campaign that gets your target customers involved and engaged. It does no good to have lots of traffic if none of that traffic generates any income. Instead, focus on having conversations based...