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More than half of all consumers make a decision to choose a particular business because of the reviews. Marketers are paying more attention to this fact, and it led to creation of reputation marketing. The list of benefits of good reviews is getting to be longer and...

Here are some reasons you should add video marketing to your website. First of all, video marketing aids in search engine optimization and brand marketing, even more so than written content. Consumption of said video content is higher than it's ever been and trending...

Chatbots are starting to be used by almost everyone. Players we didn't think had a use case for them are integrating these into their customer service. Even Amtrak has a chatbot on their website. Chatbots have limitations like being able to take multiple questions...

There are many different reasons why you should consider using a chatbot on your website. A chatbot helps simplify things for both your business as well as the customer, as they keep things very easy and just provide information. A major advantage of a chatbot is that...

Gone are the days when having a website was sufficient effort on behalf of your digital marketing strategy. Nowadays, website needs to have a good design, be engaging and even interactive. Small businesses often face the need to trim their marketing budgets, and while...

There is a lot of negative perceptions about chatbots, and that is unfortunate, because many businesses can benefit from using chatbots in their customer service. Chatbots can provide experience to the customers that is engaging and efficient, while being budget...