Google Web Analytics is used to aid in understanding a user’s experience after they have visited your website. It allows you to make any required modifications to your website so that the rank can improve in Google, as well as other search engines. In particular, by using this information in SEO, you can compare the number of visitors to your website from one month to the next. Additionally, by determining your referring keywords, you can track the amount of traffic being sent out by specific keywords.
- The analytic report tells whether your total number of visitors is increasing or decreasing.
- The report can also show the keywords and domains that are bringing visitors to your site.
- The click path data gives you insight on how to improve your website navigation.
“This ultimately lets you make a fruitful SEO campaign for your website.”