by Sandy | Feb 27, 2019 | Features
Long-tail keywords are keyword phrases that have more words within them than the typical optimized search phrases. For instance, instead of someone searching for “gym bag” they may search for: “gym bag for men”, “small gym bag”, or...
by Sandy | Feb 21, 2019 | Features
The digital marketing world has been shifting away from its focus on keywords towards more emphasis on audience targeting. Google, Bing, Facebook and Verizon allow you to target audiences based on factors that include professional profiles, affinity/interest,...
by Sandy | Feb 20, 2019 | Features
Technology is vulnerable to both theft and to physical damage. To prevent both of those, exercise common sense and implement boundaries. Lovetoknow lists some ideas to help you: To prevent people stealing the computer or information on it, make sure the correct guards...
by Sandy | Feb 15, 2019 | Features
The recent SMX West conference featured an energetic discussion about optimizing content for voice searches. Google’s increasing demand for online responses to voice queries has lead to what one speaker claimed is a rapid shift from GUI to LUI, i.e., from...
by Sandy | Feb 14, 2019 | Features
Business owners may be missing opportunities through their failure to appreciate the importance of digital content to younger consumers. As a recent report indicates, 95% of Gen Zers (as they are called) own smartphones, and 55% are on them at least five hours a day....
