At its most basic level, social media allows a company to reach its consumers and spread awareness. Social media is free from geographic constraints and can reach all over the world to target consumers and build a loyal following. Social media is great a generating...
Your customers are probably using search engines to find products and services, which is why it’s important to use search engine optimization (SEO) to improve your search result rankings. SEO has numerous benefits. It can be used for brand building and to draw...
A good website is an important tool for every business owner. The design of the site should make it easy to navigate. Key information, such as the phone number, must be easy to access. Make sure the arrangement of the site is intuitive. In addition, the website should...
Reviews are very important factor in consumer decision making. Ninety three percent of consumers are known to check online reviews before making purchase decisions. And of those, 97% will use the reviews to assist in making their decisions. Consumers that read reviews...
Video content has become tremendously important in marketing, especially on social media. Video is useful in reaching members of Generation Z, who spend an average of nearly 3.5 hours a day watching online videos. Furthermore, video provides a great way to tell a...
