by Sandy | Aug 20, 2026 | Digital Marketing, Features, Trending
Google recently sent out a newsletter to small businesses that, intentionally or not, reads like a cheat sheet for getting found in AI search. And with AI taking over more and more of local search — through Google’s AI Mode, AI Overviews, ChatGPT, and a growing...
by Sandy | Aug 13, 2026 | Digital Marketing, Features
Most business owners barely notice the small action links on their Google Business Profile. A restaurant typically adds an “Order Online” button. A salon often includes “Book Now.” A service business like a plumber might link to an appointment scheduler. Once those...
by Sam | Jun 19, 2026 | Digital Marketing, Features, Trending
For more than two decades, digital marketing has followed a familiar pattern. Consumers searched for information, clicked through websites, compared options, read reviews, and eventually made a purchase decision. Businesses invested heavily in search engine...
by Sandy | Dec 22, 2024 | Digital Marketing, Summary
Google Web Analytics is used to aid in understanding a user’s experience after they have visited your website. It allows you to make any required modifications to your website so that the rank can improve in Google, as well as other search engines. In...
by Sandy | Oct 20, 2024 | Digital Marketing, Summary
SEO refers to search engine optimization, which is the way and which a website will appear in the natural results from a person’s search on a search engine. Natural refers to where they come up on a search engine without paying for a higher ranking. Paying for...
