Google has shifted towards giving users information about a business through their search results instead of the company website. The location data is held directly in the Google system, which has led to more engagement from customers for some brands. Google has also...
When Ben first started creating videos for his business, YouTube still wasn’t an option, but after YouTube became a platform for uploading videos, he started to see a shift in his leads becoming customers. He discovered the importance of videos with regard to...
A consumer almost always checks the online reviews before deciding on a purchase. According to some recent data, eighty four percent of shoppers use customer reviews to decide on a purchase decision. If you are wondering why online reviews matter when it comes to SEO,...
You will want to drive people to your website via a number of different ways. People almost never make a purchase without first visiting a website. There are a few different ways that you can drive traffic, and one is that we need to have SEO keywords on our website...
To reduce unnecessary spending on Facebook Ads, start by confirming that the Facebook pixel is tracking correctly. Download the Facebook Pixel Helper to do this for you. Next, make sure you have chosen the appropriate campaign objective, whether it be conversions,...
