Online reviews are an important way to help gain new clientele for your business. The reason for this is because of the huge influence they have on SEO practices. Such reviews act as personal endorsements for the business and business leaders recognize the power associated with these reviews. After all, about 95% of customers utilize online reviews to aid in their decision making prior to making a purchase. Therefore, it is essential for a business to make sure they receive positive reviews by offering the best products and services, as well as customer experience.

Key Takeaways:

  • Implicit egotism – the notion that people gravitate toward that which resembles themselves – explains the power of personal endorsements.
  • Yelp doesn’t allow businesses to directly ask customers for reviews, but there are indirect ways of doing so.
  • A reputation management plan should be used when handling negative comments and reviews.

“Others are spontaneous and prefer to walk into a new establishment without a prior recommendation.”

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