SEO refers to search engine optimization, which is the way and which a website will appear in the natural results from a person’s search on a search engine. Natural refers to where they come up on a search engine without paying for a higher ranking. Paying for a higher ranking is where SEM, or search engine marketing, comes into play. SEM is where you pay to have your website come in at the top of the search ranking, and appears as a sponsored ad.

Key Takeaways:

  • SEM stands for Search Engine Marketing and relates to the promotion of websites through pay per click ads.
  • To have a successful digital marketing strategy, you must uses SEO and SEM effectively.
  • SEO appeals to a broad audience, while SEM targets specific users via paid links.

“Let’s start with SEO, (Search Engine Optimization), which by direct definition is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid search results.”

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