Search engines are one of the most effective ways for businesses to connect with potential customers. Having a well optimized website will drive passive traffic with your SEO-friendly wording. Some search engines allow for a local listing, with custom hours, business information and menus. The business information will appear in the engine, free of charge, driving organic traffic. Paid traffic can also be very effective, with native advertising appearing in the browser. Browsers ads usually does cost for each click, but can be instrumental for business success.

Key Takeaways:

  • In addition to search engine optimization, one can use searches for marketing through organic SEO, local searches, and pay per click advertising.
  • Search engine marketing is essential nearly all modern business that rely on consumers searching them out. Most consumers will use the internet search to find one’s company.
  • A company should take advantage of analytics tools and web traffic statistics to measure performance of search engine marketing (SEM)

“In PPC advertising, you bid the amount you are willing to pay per click. In general, the more you bid, the higher your ad will likely appear in the search engine results.”

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