by Sandy | Jul 21, 2022 | Engaging Web Design, Summary
A good website is an important tool for every business owner. The design of the site should make it easy to navigate. Key information, such as the phone number, must be easy to access. Make sure the arrangement of the site is intuitive. In addition, the website should...
by Sandy | Jul 19, 2022 | Online Reviews, Summary
Reviews are very important factor in consumer decision making. Ninety three percent of consumers are known to check online reviews before making purchase decisions. And of those, 97% will use the reviews to assist in making their decisions. Consumers that read reviews...
by Sandy | Jul 14, 2022 | Summary, Video Marketing
Video content has become tremendously important in marketing, especially on social media. Video is useful in reaching members of Generation Z, who spend an average of nearly 3.5 hours a day watching online videos. Furthermore, video provides a great way to tell a...
by Sandy | Jul 12, 2022 | Digital Marketing, Summary
Social media usage continues to grow and, in business, social media marketing is now considered essential. Today, nearly all Fortune 500 companies are on at least one social platform. Because it is data-driven, social media has identifiable formulas for success....
by Sandy | Jul 7, 2022 | Digital Marketing, Summary
In today’s digital landscape, using social media as a marketing strategy is essential for any business. By outreaching to potential audiences through different social channels, companies can save money on traditional marketing budgets. It gives businesses the...
by Sandy | Jul 5, 2022 | Digital Marketing, Summary
SEO, also known as search engine optimization, is vital for businesses to thrive online. Not only does it boost a brand’s credibility, but it’s much less expensive than traditional marketing strategies. By tailoring content to match search users queries,...
