Social media usage continues to grow and, in business, social media marketing is now considered essential. Today, nearly all Fortune 500 companies are on at least one social platform. Because it is data-driven, social media has identifiable formulas for success. Social media marketing can allow a business to reach new markets and quickly test new ideas. Another big benefit of social media is how it allows a brand to engage with its audience and build loyalty. Social media is also ideal for telling a story about a brand’s purpose. It can be used to learn about both customers and competitors. The various social media platforms – Facebook, Instagram, LinkedIn, etc. – all have their own advantages. An omni-channel approach may be necessary to reach all of a brand’s customers.
- According to research, 80% of people expect companies to have a social media presence and 43% follow a brand on social.
- Social media allows you to access new markets and test new ideas quickly.
- Social media lets you tell a story about your brand’s purpose and the problems it can solve.
“With the whole world impacted by COVID and many other unforeseen events, we have continued to become a lot more digital and a lot less analogue.”