Video content has become tremendously important in marketing, especially on social media. Video is useful in reaching members of Generation Z, who spend an average of nearly 3.5 hours a day watching online videos. Furthermore, video provides a great way to tell a story and make an emotional connection, and also to show personality and build trust. The ROI of video marketing is high, and videos on social produce a lot of usable data. There are several different types of social media videos, including brand videos, live videos, event videos, and testimonials. To succeed, begin by planning a strategy, then think about your message. When creating video content, be sure to grab the audience’s attention quickly.

Key Takeaways:

  • An overwhelming majority of businesses are using video as a marketing tool as well as those marketers agreeing that its an important part of their strategy.
  • Video content is aimed at the younger generation and reaching new audiences.
  • There are many types of videos that can be used but the main thing is to grab the attention of your audience.

“Today’s brands really need to know their stuff if they hope to pique the interest of an audience that is, quite frankly, spoilt for choice when it comes to video content.”

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