Brand identity is a combination of what a company has to offer, and the values that the company holds. Brand identity is very important, but it can not be easily portrayed using a website that has been created with a template that every other company uses as well....
Video marketing has become extremely important to businesses, especially with the use of traditional marketing being reduced. Video marketing is when a company uses video for either raising awareness, or even generating sales. Video marketing first hit the scene in...
There are many different reasons why video content is the most important tool that you can use for marketing nowadays. One of the reasons for this is that your audience is ten times more likely to share the video and interact with it. You also want to make you are...
Chatbots are a form of artificial intelligence where the AI engages in conversation with a person for the purpose of customer support. There are many benefits to the use of chatbots. The first is that they can be available twenty four hours a day, seven days a week....
Consumers use online reviews for insight on what to expect from a product or service, so they’re important for all types of businesses. People trust reviews from customers more than the messages from the businesses themselves. They are a form of social proof....
How a website is designed plays a major role in its success, including how it ranks in searches. If a website doesn’t meet all of the SEO requirements, the company will be fighting right from the start for a good online presence. The website represents a...
