Email marketing is far from dead. In fact, it is very cost effective and profitable. Email marketing campaigns yield higher returns on investment and conversion rates than other forms of marketing. Email also improves brand awareness and draws traffic to a website. When done properly – concise subject lines, diversified formats, punchy content – emails create connections with customers. A strong call-to-action will be compelling to recipients. Furthermore, email automation programs allow for personalization of content. Finally, email campaigns are easily integrated with other marketing channels. For example, “Pin it” buttons can be added to images for the benefit of those with Pinterest accounts.
- Email marketing is still very relevant because a majority of people are still emailing.
- Emails are tailored to specific people, so if you show them the right content, you’ll get results easier than a channel.
- You can use emails as a form of engagement to build a relationship.
“Email marketing continually delivers substantial investment returns”