The difference between an email campaign and an email blast is longevity. A blast has no follow-up. It’s a one-off that might be used, for example, to announce a flash sale or report a news event. In contrast, drip email campaigns feed multiple messages over time, building a connection with the recipient. Drip email campaigns are usually better than blasts because they are targeted and personalized, and they’re effective at fostering loyalty. Automation tools are making drip campaigns easier to conduct. You still need to design attractive emails, plan campaigns, track results, and make adjustments over time. But in the long-run, drip email campaigns can be very impactful.
- If you are looking to show one off sales, blasts are the way to go.
- Email campaigns are more in it for the long run. Usually developing a relationship.
- They both have their uses and are good, it just depends on what you want to do.
“When you’re trying to create the best email campaigns for your needs, it’s important to ensure that you’re using the right messages at the correct times.”