Email is the most powerful marketing channel available. Much of this is thanks to its tremendous reach, with the number of worldwide email accounts numbering in the billions. Emails are delivered to subscribers who want to hear from you. Data shows that email has high click-through rates, conversions to purchasing, and ROI. Moreover, surveys show that people prefer to receive promotional content through email than other forms. Unlike Facebook and Twitter, email is an open platform, meaning you don’t have to worry about anyone changing their rules or algorithm. Nor should you worry about email disappearing the way MySpace did. Looking toward key trends in email include interactive content, mobile optimization, personalization, and automated trigger-based emails.

Key Takeaways:

  • Many people still use email on a regular basis, so it’s good to send them information about your product.
  • Email marketing is the practice of showing your audience what you have. Newsletters are an example.
  • Doing this will make sure that you are targeting the right audience for your product.

“In this guide, we’ll share seven reasons why email marketing is a must-have in your digital marketing strategy and also reveal how experts use email marketing as a core tactic in their digital strategies.”

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