Email marketing is still very important in 2021 even though it’s not typically at the forefront of a marketer’s mind. Social media marketing has become much more popular over the last half decade or so, but about 77% of people have said they prefer to get promotional messages via email. One of the best things that you can do when you start an email marketing campaign is send a welcome message to your potential clients. When you offer a more personalized experience to your clients, the chances of them opening up you or your brands emails increase tenfold.

Key Takeaways:

  • Social media marketing can work for product promotion but nearly 80% of people prefer to get promotional messages in their email.
  • The best way to start your email marketing campaign is to send a welcome email to your clients where you introduce yourself and your brand or product.
  • Most consumers agree that a personalized experience will increase their decision to open and read an email from a brand or a product.

“Worldwide, the number of email users is estimated to be at 4.1 Billion users by the end of 2021— yes, that’s billion with a “B.””

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