Approximately 2.5 billion people in the world use email, making email marketing a very powerful way to connect with people. Research shows that email marketing is more effective than social media for converting people into members, customers and supporters. It is also cost effective, generating a higher ROI than other forms of marketing. One advantage of emails is they can be personalized and customized. Another is they are action oriented, that is, people feel a need to do something with them. The popularity of mobile devices means that people constantly check their email messages. Finally, email marketing campaigns produce lots of measurable data. All of these reasons demonstrate why email marketing is important for your business.

Key Takeaways:

  • Compared to social media, email marketing is more effective at converting to membership and purchasing.
  • Email can be personalized and customized; you can even put the recipient’s name in the subject line.
  • With mobile devices so popular, people check their emails messages constantly.

“Email can be tailored to customer actions so that every communication is relevant to their interest.”

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