A lot of research has been done in different areas with regard to the Covid pandemic. But one area that hasn’t been studied at length is consumer behavior. Studies are now being done in terms of social media behavior during the pandemic and after. This is...
In today’s world, online reviews are the equivalent of a friend’s recommendation from years ago. It is believed that almost 100% of consumers look to online reviews when they are looking at local businesses. And bad reviews can destroy even a successful...
Brand identity is a combination of what a company has to offer, and the values that the company holds. Brand identity is very important, but it can not be easily portrayed using a website that has been created with a template that every other company uses as well....
Video marketing has become extremely important to businesses, especially with the use of traditional marketing being reduced. Video marketing is when a company uses video for either raising awareness, or even generating sales. Video marketing first hit the scene in...
There are many different reasons why video content is the most important tool that you can use for marketing nowadays. One of the reasons for this is that your audience is ten times more likely to share the video and interact with it. You also want to make you are...
