by Sandy | Oct 20, 2024 | Digital Marketing, Summary
SEO refers to search engine optimization, which is the way and which a website will appear in the natural results from a person’s search on a search engine. Natural refers to where they come up on a search engine without paying for a higher ranking. Paying for...
by Sandy | Aug 15, 2024 | Digital Marketing, Summary
A lot of research has been done in different areas with regard to the Covid pandemic. But one area that hasn’t been studied at length is consumer behavior. Studies are now being done in terms of social media behavior during the pandemic and after. This is...
by Sandy | Jun 13, 2024 | Online Reviews, Summary
In today’s world, online reviews are the equivalent of a friend’s recommendation from years ago. It is believed that almost 100% of consumers look to online reviews when they are looking at local businesses. And bad reviews can destroy even a successful...
by Sandy | Apr 8, 2024 | Engaging Web Design, Summary
Brand identity is a combination of what a company has to offer, and the values that the company holds. Brand identity is very important, but it can not be easily portrayed using a website that has been created with a template that every other company uses as well....
by Sandy | Feb 6, 2024 | Summary, Video Marketing
Video marketing has become extremely important to businesses, especially with the use of traditional marketing being reduced. Video marketing is when a company uses video for either raising awareness, or even generating sales. Video marketing first hit the scene in...
