Writing Instagram copy that has personality is a great way for your business to stand out. Create a style guide that defines your brand persona and tone of voice and ask all writers to follow it. Note that your brand persona should apply to comment replies as well as posts. Don’t just copy and paste replies either. Furthermore, always look for ways to be proactive rather than reactive to your followers. When your team is preparing content, ask them to think about what values are being communicated. Finally, don’t worry if your videos or images look perfect. Simple visuals combined with a great message is the goal.
- It helps to write as you would speak to someone to give your voice to your content.
- When working with a large brand, it helps to develop a framework or guidelines on communication to maintain a personality.
- Similar to creating a distinct personality it helps to develop a set of values and adhere to them in voice and practice.
“You want your followers to embrace and approach your Instagram in the same way they would if someone were inviting them into their office or home.”