Search engine optimization is critical for improving the quality of the traffic and quantity of the traffic to a website. Search engine optimization can help website crawlers find the website. Search engine optimization is important because most website traffic comes from search engines. Enhancing SEO can be done by yourself if the website is basic, or it might require hiring a professional for more complex tasks. It is important to still make websites primarily for the users, not for search engines.

Key Takeaways:

  • Organic search results are those earned through effective SEO, not paid advertising.
  • “Black hat SEO” tries to trick search engines rather than abide by their rules.
  • Best practice with Google involves making your site unique, valuable and engaging for readers.

“If knowing your audience’s intent is one side of the SEO coin, delivering it in a way search engine crawlers can find and understand is the other. In this guide, expect to learn how to do both.”

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