A consumer almost always checks the online reviews before deciding on a purchase. According to some recent data, eighty four percent of shoppers use customer reviews to decide on a purchase decision. If you are wondering why online reviews matter when it comes to SEO, it is because SEO loves online reviews. SEO drives people to look at online reviews of products, or to products that have positive online reviews. they are actually in the business of providing consumers with material that they could find useful.

Key Takeaways:

  • What people have to say about your business matters, and that is more true online.
  • You will want to understand where online reviews fit into the purchasing cycle along with understanding them.
  • Consumers are more likely to visit a business in person when they read a positive review.

“That makes online reviews as critical to your local SEO strategy as building citations and on-site optimization.”

Read more: https://www.shopify.com/retail/119916611-how-online-reviews-impact-local-seo-and-why-they-matter-to-your-bottom-line