To reduce unnecessary spending on Facebook Ads, start by confirming that the Facebook pixel is tracking correctly. Download the Facebook Pixel Helper to do this for you. Next, make sure you have chosen the appropriate campaign objective, whether it be conversions, awareness, etc. Take steps to remove low conversion Facebook target audiences and validate that your offer is perceived as valuable. Additionally, perform ad setup checks by, for example, choosing the right format, video or images. Finally, optimize your onsite landing page by checking your CTA and site speed. These are just some of the techniques you can use to reduce Facebook Ad spending.

Key Takeaways:

  • If you see your lead costs rise for your Facebook campaigns, it may be due to a number of budget- and auction-based factors.
  • First, check that your Facebook pixel is firing correctly. To do this, use the free Chrome extension Facebook Pixel Helper.
  • In reality, when running conversion-oriented campaigns, you can optimize many factors to improve results.

“Beyond selecting the right campaign objective, ensure you choose the appropriate conversion event at the ad set level of your campaign.”

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