Google is used for many different things, and likely your target audience is searching Google for products just like yours, but you aren’t ranking high enough in the search results. The best way to rank higher in the Google search results is with search engine optimization. Search engine optimization is where you try to pin down which key words your target audience is using to search for products like yours. It can also help to build your brand, the more recognition you have, the bigger your brand will become.

Key Takeaways:

  • No matter what type of business you have people are searching on Google for information about it.
  • SEO involves looking for keywords and phrases that your audience uses.
  • You want to be highest ranking on Google so that you can generate more traffic.

“It involves identifying which keywords and phrases your target audience uses when looking for products or services like yours, then working towards ranking well for those searches.”

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