Your email list is the best way to gain contact information from your potential customers. You can use Facebook ads as a way to gain people’s contact email, but it’s not that simple. People have very full inboxes these days and might be choosy about just handing over their email address. You will want to offer them something in exchange for their email. This won’t be like a payment exchange, but you will want to make it valuable, like giving them information that they are seeking in a pdf.

Key Takeaways:

  • You can’t rely on Facebook ads alone because this leaves you out of control of contacting customers.
  • Using an email list gives you the control that you need to reach out to your contacts.
  • Once you have your customers contact email, you will be able to send them information and sign up pages.

“Service-based businesses will often offer a lead magnet in exchange for an email address.”

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