LinkedIn can be a great platform to develop engagement with your network, develop contacts and explore opportunities. When using the platform, you should start by defining what your end goal is for everything you do on it. Consider the audience that will access your page, their need and reasons for visit, but also how you can leverage these visits. It can be a great place to gain new market insights and hone your skills. Ensure that your profile is ready to develop your business, beyond historical data contained in the resume.

Key Takeaways:

  • If you find an interesting LinkedIn profile, click See All on the Activity section.
  • Your CV is suitable for job seeking, but shouldn’t be used as your LinkedIn profile.
  • When you share content on LinkedIn, you’ll be able to see data on who’s viewing it.

“Traditionally seen as a tool for recruitment, LinkedIn presents many more opportunities and benefits to the business professional.”

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