When you garner shares on organic content you’ve uploaded onto Facebook it generally leads to greater visibility and a wider array of followers for your brand. The funnel path your Facebook customer target experiences vis a vis your shareable content all the way to commitment to using your brand should go something like this. He or she is made aware of your brand by viewing some organic content, perhaps a cover on a Facebook page. She “likes” it. Assuming her interest is aroused, she follows the page to a post and sees information about a service or product. From there, if her interest is truly engaged, she may go to a landing page where she gets more information, including a way she can generate a quote, or some other typical call to action. Assuming your target is still in the funnel, she may, at this point, be ready to get a quote and book a service, or even buy a product.
For the funnel to do its magic you have to pull your Facebook target off the platform and get them to your site. You can do this with ads. If ads are more than you can commit to currently, you can devise links to embed within the content you already have. The best odds for a commitment to a service or product you provide come with nurtured targeting. That is, you don’t want to scare off the fish by moving them to quickly into the barrel. So, instead of trying to get everyone immediately to the landing page it’s best to collect them in a middle zone, where you can nurture their interest and engagement. Try out a quiz. Consider a testimonial page. The idea is to warm up your target. Likewise, you can consider leading targets to a blog or a giveaway option. The idea is to keep targets interested and moving along until landing on the landing page feels entirely right and voluntary.
- You can use Facebook content to organically funnel people into your sales process.
- Facebook’s new algorithms mean that the people viewing your posts are more interested in you than ever.
- The best thing to do is create content that reaches more people and brings them in.
“For businesses that have cracked the code and found success in acquiring an audience but don’t have the budget for Facebook ads, converting that audience can be a struggle.”