Lead generation is, ultimately, a method of placing potential customers on the path to purchasing. For inbound marketing, the process involves a visitor clicking on a CTA, being directed to a landing page, and filling out a form. You can buy leads, but organic leads you develop yourself are more likely to be interested. Lead generation can be accomplished through social media, pay-per-click ads, or B2B. Whatever method you use, pick the right tools, keep messaging consistent, have a dedicated landing page, and involve your sales team.

Key Takeaways:

  • Leads are anything that expresses interest in a company and can help gather information about various customers.
  • There are many different kinds of leads, including Marketing Qualified Leads, Sales Qualified Leads, and Product Qualified Leads.
  • Leads are important for a healthy, natural, and functioning customer relationship.

“Sales qualified leads are contacts who’ve taken actions that expressly indicate their interest in becoming a paying customer.”

Read more: https://blog.hubspot.com/marketing/beginner-inbound-lead-generation-guide-ht