Michael Stelzner tells you how he became a recognized expert in writing papers. Once big companies like Microsoft starting hiring him for his expertise he was able to raise his rates and get more traffic from big customers. There has been a large decline in gaining organic traffic on the internet. The social media sphere has become increasingly competitive. You don’t want to target people who are just like you. People are unique and you want to identify their pain points.
Key Takeaways:
- The first step of the DREAMS method is to depict a visual storyboard of your future.
- Research your audience and competition, then experiment to find the right message.
- Augment (i.e., improve) your messages, make the content, then sync with other people.
“What could you achieve for your business and yourself if you were more well-known?”
