The online marketing funnel has changed over recent years, but it’s still important to discover potential lead opportunities to sell products. Companies should focus on qualified leads, as they have already shown interest in their business. To obtain these leads, these businesses should have something of value to offer their client, like great content or a specialized discount. They should directly contact customers through email marketing and optimizing their website to make it more user-friendly. There will always be challenges, but companies should do what they can to always drive traffic and engage with customers.

Key Takeaways:

  • Offer something valuable for free to tap into people’s desire to return the favor.
  • Run A/B tests to improve your copy, CTA buttons, and overall design.
  • Choose up to three social media channels and actively participate on them.

“The funnel has evolved a bit over the years. Marketing plays a greater role than sales — at least in early days.”

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