Online presence through content marketing is critical in ensuring a steady stream of customers, both for new and established businesses of all sizes. The simplest definition of online presence is the sum of everything that comes up when your business is searched for by search engines – including, but not limited to your website, review sites and social media accounts. It is a powerful brand awareness channel that requires proper optimization. The process of building your online presence is not quick, but there are steps you can follow to make sure you are following the most efficient path. Unlike only a few years ago, today it is important that your website is mobile friendly. Consider having a blog on your website where you can engage potential customers and be active on social media. An effective search engine optimization is critical for the success and can enable your business to get ahead of the competitors based on the online presence alone. By implementing these simple strategies, you will set your business on course to increased traffic that will ultimately result in higher conversion rates.

Key Takeaways:

  • Building an online presence takes along time to cultivate but doing this is very critical for users to be able to find you.
  • You can build a good online presence by having a mobile friendly website and by incorporating a blog.
  • Having good search optimization is key. You can also use Instagram for reaching young people while Linked In is great for business professionals.

“An online presence is the sum of all the identities you’ve created and the interactions those identities have established, and participated in, online.”

Read more: