There are quite a view different ways to connect with consumers on the LinkedIn Platform. First, create organic content and push it out on your feed. This type of content will stand out as most posts on LinkedIn are cookie cutter business posts. If possible, use paid ads as well. Paid ads cost a bit more on LinkedIn compared to Facebook but they tend to generate much more quality leads and conversions. We see this practiced by clothing companies all the time as it’s the perfect way to sell comfortable business attire to workers.
- Brands have started to use content that they have created themselves to help boost their LinkedIn profiles and feeds to make them stand out more.
- Brands are also starting to use paid ads on LinkedIn because while they may not generate the number of leads Facebook does, they generate better quality leads.
- Clothing companies are very popular within LinkedIn paid advertising because they are able to promote and push work clothes that fit well and keep you comfortable at work.
“Although LinkedIn is home to a network of professional and business profiles, it’s important to remember that each member of the community is a unique person with their own interests outside of work.”