Link building is essential for online brands to gain more potential customers. By creating hyperlinks to a website, their own site improves it’s search engine visibility. There are several factors involved when building links, but aside from the link itself, it’s important to focus on the authority and relevancy of the website, since that also plays a big role. On top of that, brands should create visual media, which tend to be easier to share and increase the site’s visibility.

Key Takeaways:

  • Link building is the practice of building one-way hyperlinks or backlinks to a website with the goal of improving search engine visibility.
  • The old way to index links was ranking search results 100% based on the content on a webpage. When Google entered the scene they started looking at how many people linked to that page.
  • New Google algorithm called Penguin now focuses on link quality over quantity. Factors like positioning, relevance to guest posts, and Co-Occurrences weight more heavily.

“Common link building strategies include content marketing, building useful tools, email outreach, broken link building and public relations.”

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