The first rule in SEO copywriting this year is to be sure that you understand your keyword’s intent. Keyword intent refers to the reason behind why consumers search for a certain keyword. You should also try and refrain from what is known as keyword stuffing. Increasing your keyword density is recommended, but keyword stuffing tends to deter potential customers since the context ends up looking like an algorithm as opposed to genuine and engaging content.
- Google likes to change their search algorithm a lot, which can make SEO difficult.
- Despite constant changes to the algorithm, there are fundamental SEO practices that always apply.
- Here are 9 rules for good SEO copywriting that will help you succeed.
“Since it’s in Google’s best interest to deliver its users top-notch search results, it rewards marketers who closely match keyword intent.”