People can use Instagram Stories Ads as an effective marketing tool. In order to create one, first realize the difference in content between a normal gram and a story. Stories are up on the screen for only a few seconds, and story ads need to be easy to view in this condensed format. Use large font that is easy to read when creating the story, but you do not need to follow the normal 20% rule.

Key Takeaways:

  • It’s important to make sure that your ad fits the visual tone and style of other stories, so that it looks like it “belongs” there.
  • Because stories are only 15 seconds long, you need to adapt your writing style accordingly.
  • You can use Facebook Ad Manager to create and run an Instagram Story campaign.

“In this article, you’ll discover how to create, set up, and run an Instagram Stories ad in Ads Manager.”

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