Actively tracking who your ad campaigns are reaching is a key aspect in ensuring that your digital content receives the highest possible traffic volume. A great way to do this is by utilizing the ROI (return on investment) snapshot report by Facebook. This report gives you detailed data surrounding the actual profitability of each ad by calculating your revenue and the amount you’ve spent on each campaign. Marketers can create this ROI snapshot in Facebook’s Ad Manager.

Key Takeaways:

  • When you create a custom report, it’s very easy to share them with your colleagues and your team.
  • An ROI snapshot report allows you to look at how much profit each of your ads is generating however the purchase conversion value must be used with Facebook pixel.
  • A lead progress report helps you understand your cost per lead and the percentage of leads that are turned into sales.

“Checkouts Initiated is the number of people who visited your store or sales page and began the checkout process.”

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