You can have all the traffic in the world visiting your website but if those people don’t become customers, it’s pretty worthless. You might say to other people how much traffic you generate and feel proud of that, but what are you really gaining from that? You can turn regular visitors into customers. Email lists are important and smart, but you need to categorize those emails into sections. At the top of the funnel you have someone who isn’t sure what they need or what is offered, and at the bottom, they are looking for discounts on future purchases.

Key Takeaways:

  • You can segment your audience to learn more about them and what causes them to buy products and stay on your website.
  • Improve your sales pitch in order to help convert leads into sales. You want to talk your customers into buying your product.
  • Show off testimonials and case studies to show other customers that people just like them have enjoyed your product.

“The more important conversion occurs when a lead buys something from you. He or she might follow you on social, read your blog, check out your marketing emails, and finally hand over the cash for whatever you’re selling.”

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