When Google launched in the late 1990s, one of its key ideas was to treat links to a page as a vote of confidence. However, SEOs quickly learned to manipulate Google’s algorithm to boost their ranking. Google fought back, but high-quality links remain beneficial. The key to link building today is understanding that you must begin with something worth linking to. Link building can improve your brand’s search ranking, but there are other benefits as well, such as building relationships with influencers.
- Google effectively treats external links as votes of confidence about a page.
- The attribute “nofollow” is sometimes added to links to tell Google not to count it towards ranking.
- Aside from boosting your ranking, other link building benefits include referral traffic and building relationships with influencers.
“The landscape of SEO and link building is always changing, and today, the importance of building high-quality links has never been higher.”