Google has gotten smarter somewhat recently. You used to be able to get away with keyword stuffing. That is, taking a unique piece of content and dressing it up with a bunch of keywords that you think will get a lot of hits on Google. This doesn’t work anymore because Google can now see what content is relevant instead of just following key words. You will want to use key words but in a smart way. Make sure they flow just fine within the story telling and make sure it is still readable.

Key Takeaways:

  • Google wants authoritative content that answers all your visitor’s questions, and ranks its results accordingly.
  • Google needs to have quality content, written in a specific manner, in order to rank highly.
  • Solving problems with high-quality materials and external links, will move your site up in position.

“The keyphrases shouldn’t make the writing hard-to-read, sound repetitive, or lose its conversion focus.”

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