Using Instagram Stories as a way to advertise a product or a brand is becoming more and more popular in modern society because of the social media world we live in. If you advertise using a story you know that your ad is going to be longer than the normal ad you’d see in a feed, and using a story is more engaging. It also allows you to use subtitles and audio in your ad rather than just a picture. Finally it allows users to give you information by having them swipe up or click a link to your website in the story.

Key Takeaways:

  • The vertical orientation of Instagram Stories requires a different approach than most social media videos.
  • With Instagram Story ads, you need to get your message across in no more than 15 seconds.
  • For testimonials, consider using multiple short ones of people just smiling and holding the product.

“There’s a lot of organic content on Instagram Stories but not as many advertisements.”

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