In order to prove that your company is worth investing in, you’re going to have to adapt several marketing tactics that will help you present your business as a profitable asset. You will need to be well-versed in your company’s key performance indicators (KPIs). These are factors related to your business’s site traffic, profitability, and investor ROI. You should also know your company’s conversion rate, and find ways to increase it to show that you have the potential for high performance.

Key Takeaways:

  • As a business owner, you have to provide potential investors with quantifiable statistics to prove that your company is worth their investment.
  • Use key performance indicators to quantify your organization’s financial performance, aesthetic appeal, and popularity.
  • Utilize retargeting to take the data you already have on your current customer base and use that to guide you in deciding what leads and audiences to go after next.

“Any business that is able to achieve a high conversion rate (CVR) can become tremendously profitable if other factors like pricing and service quality are also up to par. The conversion rate is the number of potential leads who wind up converting into customers, clients, or subscribers.”

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