In order to properly execute a content audit, one needs to know about and understand the tools needed for content auditing. Three of these tools are Screaming Frog (used for crawling websites), URL Profiler (used for link retrieval), and Google Analytics (used for gauging SEO). As for the actual execution, one needs to follow five steps. First, one should list their content in a spreadsheet. Second, one should attain all of the data and metrics that they can. Third, the dashboard should be better organized for easier access. Fourth, one should audit the content itself and evaluate the data and metrics. Fifth, one should use their newfound knowledge and conclusions and better optimize their content and site.
Key Takeaways:
- Screaming Frog, URL Profiler and Google Analytics are three useful tools when performing a content audit.
- Before beginning, create an audit spreadsheet, retrieve as many metrics as you can, and then organize it on a dashboard.
- After the audit is done, be sure to act upon its findings in order to devise a better content marketing strategy.
“One effective way is to determine your site’s weaknesses through content audit.”
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