Great customer service is one of the keys to a successful business, but unfortunately, it’s typically unrewarding. Many customers are distraught, and bring a negative attitude towards the business. Although, it may be possible to rewrite the narrative by disarming the customer’s anger. Many customers just need to vent, so a good response strategy is to reply quickly to catch them off-guard. This technique will help build relationships with customers and mend any minor issues before they become major ones.

Key Takeaways:

  • Make a game out of seeing if you can disarm unpleasant customers of their anger.
  • Angry emailers don’t expect a response, something that preemptively frustrates them.
  • In a world filled with loud, angry voices, you won’t win by adding your own loud, angry voice to the mix.

“But let’s be honest: Sometimes customer service is not pleasant. Because sometimes people are not pleasant. And that’s when we, as entrepreneurs, need to kick into a different gear.”

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