With the rise in the internet came the rise in digital marketing. It is now a vital way for businesses to succeed, reaching out to as many customers as possible. At first, there were emails subscriptions and blogs, and then soon came the use of social media marketing. Nowadays, a major focus in the digital marketing industry is the use of automation, artificial intelligence, and the use of voice media like podcasts. Who knows what the next big trend may be?
Key Takeaways:
- Digital marketing is essential for the success of a particular company or business.
- With the advent of such technologies as the home personal computer, the internet, Google, and email, digital marketing took off.
- Nowadays, affordable and ubiquitous digital advertisements are more pertinent than other traditional techniques of advertising.
“This is an important point to consider, given that Americans now are exposed to between 4,000 and 10,000 ads every single day.”
