Marketing conferences are filled with complex ideas and personalities, and many times it’s hard for the attendee to process and retain all the new information they discover. To make the most out of these meet-ups, it’s important to prepare and develop a strategy. Also, the attendee should consult the conference schedule to target each individuals specific needs. Finally, it’s important to network with both the people attending the conference, and the exhibitors, in order to get the most bang for your buck.

Key Takeaways:

  • As a professional digital marketer, utilize your time at conferences wisely for both education and networking purposes.
  • Prepare for your marketing conference ahead of time by reviewing the agenda and knowing who you want to make it a point to meet.
  • Be open to visiting with exhibitors that you didn’t necessarily have on your “must meet” list.

“Do your homework in order to maximize your time and ensure you connect with speakers, exhibitors and your network while you’re there.”

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