Developments in AI (Artificial Intelligence) and ML (Machine Learning) are affecting many aspects of our lives in a positive way, including our marketing tactics. AI is shaping SEO (search-engine optimization) and the best way to utilize the impact of AI is to harness it as a marketing tool. For example, AI collects data from your consumer pool; you can use that data to market to your consumer base in a more personalized way. By getting to know your consumers more through their data, you can hone in on their interests, and customize your content to suit them.

Key Takeaways:

  • The use of AI in all types of business settings is slated to become more and more commonplace, because of AI’s inherent ability to handle a vast amount of data at a time.
  • One way that AI can be strategically useful to marketers is by using demographic data to hone in a very specific audience,
  • AI also has inherent automation ability, making it an excellent tool to personalize content, when needed.

“AI is being leveraged to meet the requirements of the search engines, which are getting better at identifying keyword stuffing, quality of content, and irrelevant backlinks.”

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