If your company is looking to market in the Facebook sector but you don’t know how to get started, we have just the thing for you! In his new blog post, Tony Christensen explains in great detail how to set up and navigate through a Facebook Funnel. He explains how each population should be categorized based on projected and past performance and provides visual aids with each step to ensure you are completing each task successfully.
- Prior to launching your campaign, ensure you have all of your analytical tools set up
- You can create custom audiences to target individuals who are currently interacting with your brand
- A secondary campaign should be launched for individuals who have been customers previously
“When you set up your middle-of-funnel campaign in Ads Manager, use images and video that display your products in the best possible light.”